Regarding advertising
From: Jennie Lindberg (jennielindberg1icloud.com)
Date: Sat, 27 Apr 2024 19:28:11 -0700 (PDT)
I am happy to share our experience advertising Sunnyside Village Cohousing in 
Marysville, Washington, just north of Seattle. The first time we were a sponsor 
of public radio in Seattle (three years ago) we got a lot of responses which 
was exciting. We have been a public radio sponsor in the Seattle area several 
more times (a month or two each time), never with quite the same response as 
the first time but we still feel it’s a good demographic for cohousing. We did 
try public radio in Portland and San Francisco with no response and do not 
think that was worth our money (but you never know, do you?). Is public radio 
expensive? Well, it’s part of our budget - we feel it’s expensive to not get 
the word out because if we don’t sell our units then we don’t have a community, 
so it’s just part of building our community.
We have listed (for free) in the National Cohousing Association Directory, and 
have been a Community Launch partner since the beginning of that program. We 
appreciate the support,  guidance and all the benefits from the association and 
recommend it. We are also listed in the FIC (Foundation For Intentional 
Communities) and NICA (Northwest Intentional Communities) directories and 
recommend them.
We have also had a classified ad in the Unitarian Universalist World quarterly 
magazine for about 4 years. It doesn’t bring us a huge amount of business but 
doesn’t cost much and we feel it’s worth the money. Several people recently 
told us they first heard of us through UU World. (Interesting note: the four 
years ago we were listed under “Housing” but since then UU World has added a 
specific classified section called “Cohousing”).
The place most I highly recommend is google ads. That’s what puts your name on 
the top of the list when someone googles “cohousing in (your area).” When we 
ask interested people how they heard of us, the two places they are most likely 
to tell us are the cohousing directory and “I don’t know I just was googling 
it…” We think that means they could have heard our ad on public radio which put 
the thought in their mind, and then googled it and our google ad gave them the 
information. We recently paid a consultant to get us more targeted with who 
sees our ads and the reduction in the amount we are paying google has paid for 
his work.  (Happy to give you his name if you want someone in Everett, 
Washington).
We have a FaceBook page that we post pictures and events on but don’t have a 
Twitter account - sorry - X - because we haven’t gotten around to it. We’re 
working on Instagram. We’re working on ads on FaceBook.
We encourage our members who have FaceBook or Instagram Accounts to promote us.
Because we are really wanting to have more families and children in our 
community we have just recently begun advertising in Seattle’s Child and Parent 
Map. We can see an increase in the number of hits our website has gotten to 
correlate with these ads.
We have a weekly virtual Introductory meeting on Zoom and our advertising and 
website are focused to move people in that direction. By spending only an hour 
a week we can catch interested people when they’re thinking of it (rather than 
wait a month). We like this approach. Once a person attends our Introductory 
meeting then they get links to attend other meetings and events that will help 
them get to know us.
I hope this helps someone!
Jennie Lindberg
Sunnyside Village Cohousing

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