Cohousing-L Mailing List: CoHousing and the Press

[Cohomag (Cohomag]

On Thu, 29 Dec 1994 Corey Yugler wrote:
>Right now our small group in South Florida (3 households) is 
putting a lot of 
>effort into advertising a cohousing seminar where we hope to 
generate interest 
>and new members for our core group. We have reviewed all 
state media and are 
>sending press releases to newspapers and magazines for 
groups as diverse as  
>Parenting , Retirement , Architects, Health Conscious, 
Environmentalists and 
>Singles. 
This brings to mind a little handout I received a while back 
from Marilyn Elie, who at the time was very active in the 
Westchester (NY) group.  It's basically a chronological 
outline of suggested steps to before and after an event to 
garner maximum publicity.  If this has not been covered 
before here, maybe I'll do an OCR scan to get this thing into 
my computer and out to the list.
BTW, we had well over 200 people for an event here in 
Berkeley last month.  
To reinforce my earlier point (don't just rely on the mass 
media), quite a few people came as a result of calendar items 
or small articles placed in the newsletters of various eco-
organizations around here.  Also, I made a number of personal 
phone calls and visits to get these groups interested, and 
the president of one group (Urban Ecology) gave our keynote 
address.  Note:  it takes a lot of lead time to market an 
event this way.
---------------
Don Lindemann, Editor, CoHousing
cohomag [at] aol.com