Cohousing-L Mailing List: Re: Coho Milestones & Media

[Margaret Weatherly (martiew]

Stella, here are a few paragraphs on the good media coverage Liberty
Village had. I am also working on a longer article of about 2000 words
on "It takes more than houses to build community." It is almost ready
for you. Do you want it for this edition? If not, I'll keep it and keep
revising it for the next edition. Thanks. Martie

LIBERTY VILLAGE IN THE MEDIA            

Liberty Village has been in the news recently.  We used the dramatic
installation of a new kind of insulation to attract both television and
newspaper media. One local TV morning show aired about a two minute
piece, showing the insulation being sprayed on and then puffing up to
fill every space along with an interview with the owner.  The local
paper had a large article filling the entire width of the paper with
pictures and Liberty Village in the headline, a PR person's dream. 

We accomplished this by faxing a media alert two weeks before the event
to all the local TV stations and the local paper, followed up by a phone
call. From that we had two interested reporters (the two who came) and
several others possibly interested.  Five days before the event, we
followed it up with another faxed media alert with time and place. When
the installation had to be delayed a day for a final building
inspection, we faxed more media alerts and left phone messages. 

We also invited the governor and our two senators, none of whom could
come. But we were delighted with the response that they know about
cohousing and strongly support it. 

On the day of the installation,  we provided lunch for the reporters and
crew, and plenty to drink, since it was very hot. For the media who did
not come, our alerts have given them more information on cohousing and
on Liberty Village. 

Thanks to the MidAtlantic Cohousing Network, we had a large story on
cohousing in the Washington Post.  We had announcements of our Community
Day Celebration in the local paper, and two of us were interviewed on
the local cable channel. We are also putting flyers up in as many places
as possible to keep the names of Liberty Village and cohousing in front
of people. 


Stella Tarnay wrote:
> 
> I am looking for significant news and updates on coho groups/communities
> for this issue of CoHousing Journal. Please send your latest to me by Sept.
> 5th at this e-mail address.
> 
> Good media coverage will also be included.
> 
> thank you
> 
> Stella Tarnay, Editor
> CoHousing Journal
> 617-491-0096
> starnay [at] world.std.com
> 
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