Cohousing-L Mailing List: Re: Advertising advice

[Elizabeth Stevenson (tamgoddess]

I can tell you that our website, when it was up and running, generated a
phenomenal amount of interest in buying. People get very excited about it
when they can see actual pictures of people living in cohousing.

-- 
Liz Stevenson
Southside Park Cohousing
Sacramento California
tamgoddess [at] attbi.com

> From: pattymara [at] juno.com
> Reply-To: cohousing-l [at] cohousing.org
> Date: Thu, 30 May 2002 07:04:26 -0700
> To: cohousing-l [at] cohousing.org
> Subject: [C-L]_Advertising advice
> 
> Dear List,
> Once again, Chris nails it right on the money.  Advertising is a waste of
> money, in conventional, print ad formats.  The alternatives worked for
> us, the local public radio station volunteer time (with plugs, interview
> shows etc) worked for us, and the "posters in the right places" worked
> for us.  We advertised in the Cohousing Journal for a couple of years
> with a quarter page ad, because the price was very affordable, but I'm
> not sure if it hooked us any hot buyers.  We just felt good about
> supporting the journal.
> 
> This all happened over four years ago when Tierra Nueva was in our
> marketing phase.  In the past year, we have had a couple of resales, and
> the owners used the classified ads on the cohousing website.  They did
> get responses from that.   I have a feeling that a group website, with a
> link to the national cohousing website, is one of the best ways to get
> the word out.   Getting the address of your website out:  alternative
> press, public radio, posters in the right places.  It's all a circle.
> 
> coheartedly,
> Patty Mara
> Tierra Nueva, central CA coast
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> mmm
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