Cohousing-L Mailing List: RE: Advertising advice

[Rob Sandelin (floriferous]

One of things I am surprised about is that in areas like Seattle, which have
several cohousing units for sale, is that the owners of those  units don't
do some sort of cooperative pooling of their resources. As it is, each owner
competes against another and pretty much does their own self interest thing.
I think pooling budgets for example for a larger, full page Newspaper ad,
which then points to a local website might generate some more interest. If I
do the math right, in the WA area right now there are about 8 cohousing
units for sale, one of them at Sharingwood. Each of these is different, yet
I imagine each owner has the interest in selling their unit. In my
experience, national advertising does not seem to work well in resales,
local advertising gives better results. But that is just my experience,
which is limited. Anybody have better luck with actual resales coming from
people from out of state who were attracted by national advertising?

Rob Sandelin
Sharingwood, where there is a custom home for sale check out
www.ic.org/nica/myhouse.htm

-----Original Message-----
From: cohousing-l-admin [at] cohousing.org
[mailto:cohousing-l-admin [at] cohousing.org]On Behalf Of Fred H Olson
Sent: Thursday, May 30, 2002 6:58 PM
To: Cohousing-L
Subject: Re: [C-L]_Advertising advice


Advice on what works and what does not is interesting but I would
urge caution about writing off mainstream media publicity totally.
I can imagine that general articles about cohousing raise general
awareness that in turn may someday be helpful even if it does not yield
immediate prospects.  Aren't there number for how many times a message has
to be heard to be acted on?

I guess what I'm suggesting is that even tho paid advertising in
mainstream media may not be worth it, free stories there may be worth it
to the cohousing movement in general.

The fact that there seems to be more cohousing in certain areas - Colorado
Seattle, San Francisco Bay area, and Mass. - would suggest that there is a
threshold of awareness phenomenon that makes any single effort eaier to
recruit for.  If enough people are aware of cohousing, things are easier.

Fred


--
TEMP ADDRESS 4/9/02 My "From:" address has temporarily changed;
My preferred address IS NOW and  continues to be as below.
Fred H. Olson  fholson [at] cohousing.org    Minneapolis,MN   55411
(612)588-9532  Amateur radio: WB0YQM          List manager of:
Cohousing-L and Nbhd-tc (Twin Cities Neighborhood issues list)

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