Cohousing-L Mailing List: Re: marketing question

[Ann Zabaldo (zabaldo]

Well.  I'd say it depends on your pitch and on your market.  We advertise as
"Eastern Village Cohousing" in the Washington Post under "Condos for Sale"
and it continues to be the 3rd largest draw behind Friends and Web/Internet.
The folks who follow through to the orientation session are people very much
interested in community. Of course we get folks just interested in buying a
condo and I quickly weed them out.

I wouldn't ignore the newspaper but I would put "cohousing" upfront and
personal and I'd be prepared to talk to all manner of folks.

Ann Z.
Eastern Village Cohousing
Washington DC

On 2/10/04 4:04 PM, "Eris Weaver" <erisw [at] sonic.net> wrote:

> I think advertising in the newspaper is a waste of your money. In my
> experience, the people reading the real estate ads in the newspaper are
> not looking for cohousing, and the people who want to live in cohousing
> aren't looking for it in the newspaper ads!
> 
> Remember, you're not just selling real estate, you're looking for active
> community members!
> 
> ***************************
> Eris Weaver
> Cotati Cohousing
> (where our first re-sale is already happening, just five months after
> moving in!)
> 
> 
> 
> 
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