Cohousing-L Mailing List: RE: marketing question

[Robyn (pov]

IMHO, marketing is like archery, you'll get what you aim for. Don't
worry about the sensitivities of people who might think it's a hippy
commune - if they're stuck with that old chestnut then they haven't been
paying attention for the last 40 years. If you focus on "those people
who are scared of cohousing/community", then that's who you'll attract
and you'll waste a lot of energy.

The collective experience seems to support being clear and upfront.
There are people out there who are looking for a cohousing lifestyle,
even if they don't know what it's called yet. Comfort and community in
cohousing sounds wonderful, and yes, who wouldn't like to live in Wild
Sage!

More suggestions:

Invite respondees to a community dinner. What has become normal for us
is incredible for many who are looking for more connection. (At
Pinakarri we have an Open House community dinner once a month, anyone is
welcome, bring food to share.)

Do a targeted mail-out to individuals,
Eg, brain-storm who answers to: likely to be interested in a sustainable
life-style and can afford it. Look for compatible businesses and send a
flyer to the proprietor.

Cheers
Robyn Williams
Pinakarri Community
Fremantle, Western Australia 


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