Cohousing-L Mailing List: Re: marketing brochures

[Dave and Diane (daveanddee]

Hi Muriel, and all the folks in coho-land,

I think you pretty much answered your own question ("how much general
explanation about cohousing do you think is warranted in that format,
when it's competing for space with your community's specifics?") with
the information below. You're evidently going to be displaying this
brochure at events where people are already familiar with cohousing
so why take up additional space preaching to the choir?

In fact, there's really no need to produce a "brochure" at all. People
tend to think about cohousing for a long time before joining, so why
not design something that will stay with them while they ponder
the notion? Perhaps a calendar with various scenes from your community,
a laminated bookmark showing various events your community has held,
or a tree ornament with a scene from your community on the front
and the name and address on the back would be better.

While you're at it, don't forget to order some of those special postage
stamps from the U.S. Postal Service that show scenes of your community--
you can use them on the few brochures you end up mailing out.

--Diane
outreach facilitator
jp cohousing  617-522-2209
Box 300420 boston ma
http://www.jpcohousing.org
-  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -  -
"The people who surround you define the quality of your life."

On Thu, 22 Feb 2007, at 14:55:41, Muriel Kranowski wrote:
> We last (and first) created a trifold marketing brochure in 2001, very
> early in the life of our community, written by myself and another
> member.  It's very out of date and we haven't handed it out for several
> years.  Now we're fully built and into the resales phase and want to
> produce a new brochure. We envision that most of its readers will see 
> it
> at events that our regional group, Mid-Atlantic Cohousing, puts on to
> inform the public about cohousing as such and about MAC's member 
> groups.
<snip>