Cohousing-L Mailing List: What is your Marketing Budget

[Melanie Mindlin (sassetta]

We have an ongoing budget of about $300 a year.  We spend $200 of that for our 
community fees to the National Cohousing Association.  We believe that Coho/US 
is serving our community most by keeping cohousing in the public eye and 
maintaining a website and directory where people can learn about it and find 
our community if they are looking in our area.  Having a public presence also 
confers legitimacy with appraisers, another important resale issue right now.

We have also used money from our marketing line item for small legal items that 
have come up during resale.  We haven't needed money for "advertising" since 
our initial sales, but it's surprising what other items come up during the 
couple of resales we have had.
Melanie

On Jun 1, 2012, at 3:16 AM, cohousing-l-request [at] cohousing.org wrote:

> Message: 1
> Date: Thu, 31 May 2012 10:03:09 -0400
> From: <111rmp [at] gmail.com>
> Subject: [C-L]_ What is your Marketing Budget
> To: <cohousing-l [at] cohousing.org>
> Message-ID: <033a01cd3f36$1d023440$57069cc0$@com>
> Content-Type: text/plain;     charset="US-ASCII"
> 
> We would like to know what cohousing communities Marketing (aka
> Outreach/Membership) Annual Budgets are.  This would include anything that
> supports marketing and selling homes and/or attracting new members.   Is the
> budget supplemented by individuals paying and if so how much? 
> 
> 
> 
> I am happy to keep your responses anonymous and confidential and collate
> them for others later. 
> 
> 
> 
> Here at Nubanusit, marketing has been carried primarily by individual
> owners.
> 
> 
> 
> -Richard