Cohousing-L Mailing List: Reselling a home

[Barbara Simkowski (barbara_simkowski]

At Village Hearth Cohousing in Durham, NC, we have several units for sale at 
the same time (all are on our website at villagehearthcohousing.com).

We are discussing on our Marketing Team how best to assist homeowners in the 
sales of their homes, how best to assure that potential buyers are well 
informed about the participatory nature of cohousing , about the special nature 
of our community, and are ready to be good members. Our question is, how best 
to reach the right markets without an advertising budget in midwinter, as 
mortgage rates rise and national home sales may be slumping?

We do the usual things—monthly Zoom meetings with interested parties to inform 
them about us; a monthly newsletter; Facebook; careful maintenance of a 
database of hundreds who have expressed interest over the past 8 years…And of  
course we keep current with national organizations (such as this one!) to share 
best practices and information.

Do any of you have suggestions that go beyond these, or ideas you have tried to 
attract the best potential cohousing members? We are an over 55 community, with 
a focus on attracting the LGBTQIA+ community.

Sent from my iPhone