Cohousing-L Mailing List: Re: Promotional literature

[John Major (jmajor]

Steve Farley writes:

> We seem to be in fairly similar places with Synergy; except our
> difficulty isn't finding members; the trouble is getting associate
> members to fully invest financially and become active members.

I'd say that if you've been marketing only since Feb. and have 18 associates
(households, or members? "Households" is whut counts...) you're doing well. As
I said in my recent rambling post, once you are at the point of allowing
households to actually choose a home site, you will see the chaff winnowed.

I can see the problem if you need $$ to secure the land and design, but people
are hanging back on the fringes. In our case, folks committed funds gradually
- we did two excellent workshops with the CoHousing Company, and that got
people committed in larger increments than $10/month. You may have to start
assessing associates something to raise the necessary funds, in any case. I'd
try and get enough "burning souls" on board before you are suddenly in a
position of having to come up with a land deposit - that could be pretty hard.

Good luck!

John Major
Wasatch CoHousing
jmajor [at] dayna.com