Re: Re: Marketing Plan (fwd)
From: Shelly Demeo (shelldemeohome.com)
Date: Fri, 27 Jul 2001 06:17:02 -0600 (MDT)
Hi Diane--

I am actually very interested in direct mail because we might have a site
soon.  I will not hold my breath but we need to be ready to market fast and
should probably gather info now.

How do I do that?  Where do I get a list for direct mail?

Thanks,
Shelly
Greater Hartford Cohousing
----- Original Message -----
From: "Diane Simpson" <coho [at] world.std.com>
To: <cohousing-l [at] cohousing.org>
Sent: Thursday, July 26, 2001 5:35 PM
Subject: [C-L]_Re: Marketing Plan (fwd)


> If anyone would like any pointers on direct mail I would be happy to help
> you out.  One very important thing to do is to put a return address on all
> your mailpieces with the legend "address service requested" (all caps)
1/4"
> below the return address.  This will cost you 60 cents per returned piece,
> but it will enable you to keep you mailing list updated.
>
> Also:  For self-mailers, have the address facing the fold.  Do not have
the
> address facing the open side of the mailpiece. This will enable you to use
> one wafer seal instead of two.
>
> Keep the lower right side of the piece free and clear of any type or art
> work--approximately 5 and 3/4 inches from the right and and 5/8 inches
from
> the bottom.  This is the bar code clear area.
>
> More tips to follow....
>
> --Diane(:^]
>
> - - - - - - - - - - - - - - - - - - - - - - -
>
>
>
>
>
>
>
>
> >Message: 10
> >From: Catya Belfer-Shevett <catya [at] weathership.homeport.org>
> >To: cohousing-l [at] cohousing.org
> >Date: Thu, 26 Jul 2001 11:07:21 -0400 (EDT)
> >Subject: [C-L]_[mosaic] Marketing Plan (fwd)
> >Reply-To: cohousing-l [at] cohousing.org
> >
> >Hi all,
> >
> >I'm going to be writing up a lot of my notes from the conference for my
> >group, and I figured it might be helpful to post a version here as
well....
>
>     @@                 coho [at] world.std.com                     @@
>    @@@@       Diane Simpson  http://jpcohousing.org          @@@@
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