Re: Marketing Plan (fwd)
From: Diane Simpson (cohoworld.std.com)
Date: Thu, 26 Jul 2001 20:37:01 -0600 (MDT)
If anyone would like any pointers on direct mail I would be happy to help
you out.  One very important thing to do is to put a return address on all
your mailpieces with the legend "address service requested" (all caps) 1/4"
below the return address.  This will cost you 60 cents per returned piece,
but it will enable you to keep you mailing list updated.

Also:  For self-mailers, have the address facing the fold.  Do not have the
address facing the open side of the mailpiece. This will enable you to use
one wafer seal instead of two.

Keep the lower right side of the piece free and clear of any type or art
work--approximately 5 and 3/4 inches from the right and and 5/8 inches from
the bottom.  This is the bar code clear area.

More tips to follow....

--Diane(:^]

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>Message: 10
>From: Catya Belfer-Shevett <catya [at] weathership.homeport.org>
>To: cohousing-l [at] cohousing.org
>Date: Thu, 26 Jul 2001 11:07:21 -0400 (EDT)
>Subject: [C-L]_[mosaic] Marketing Plan (fwd)
>Reply-To: cohousing-l [at] cohousing.org
>
>Hi all,
>
>I'm going to be writing up a lot of my notes from the conference for my
>group, and I figured it might be helpful to post a version here as well....

    @@                 coho [at] world.std.com                     @@
   @@@@       Diane Simpson  http://jpcohousing.org          @@@@
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