Cohousing-L Mailing List: Re: PR for cohousing

[Greg Emil (gee]

Hi all,

This thread on getting the word out (and what the words should be)
got me thinking about another aspect of marketing that, if we could
find a collaborative solution, would solve my specific problem: a
good-looking logo. What I have in mind is a generic symbol that
nascent groups like mine could just wedge their names into and use.

I can think of good and bad in this. First, the good:

 + Groups without graphic artists in their midst can have a
   good-looking logo without paying $300 or more to get one.

 + A single, nationwide "cohousing symbol" can help people
   recognize Group XYZ for the local version of a larger thing.

The bad:

 - A single symbol implies certification or something like
   that. A sheister could rip it off and rip off the public.

 - A nationally-recognized symbol is no substitute for a 
   specific and local identity.

As for specific design ideas for this logo, I'd say let's decide
whether it's worth doing first, and then find someone who does
logo design for a living.

Greg Emil
gee [at] hal.com