Cohousing-L Mailing List: Re: PR / marketing consultants

[Peter Scott (ps]

As it wasnt going to be affordable for us to use a marketing consultant
to act
on our behalf ,we recently engaged a marketing consultant to *coach* us.

We engaged her for 5 hours to upskill and inspire a bunch of our members
who
had some skill and interest in that area. What Zev says tallys with what
she
said, think marketing! The sales relationship is important as is  having
a good
idea what the *benefits* of homes for sale are and matching to target
buyers
needs.

She also had valuable input to give us about us all sounding tired (not
too
appealing!), and the real *value* of what we are creating, at a time
when many
of us were seeking mortgage approval and *felt* that our prices felt
high.

She was worth her weight in gold.

Peter
Earthsong Eco-Neighbourhood
(countdown to construction commencing 37 days and counting!)