Cohousing-L Mailing List: Evolution of marketing - AGAIN

[Karen Hoekstra (khoekstra]

I posted this topic last week with no response, but I'm very interested to
hear some feedback. I'm not giving up! So here is a slightly abbreviated
repost:

 

At Newberry Place, we've just broken ground with 15 of our 20 units
pre-sold. I'm wondering if communities that are already up and running can
speak to how the membership process and/or the members themselves changed
from those who joined during the design and development process to those who
joined during and after construction?

 

To those who have sold units during and shortly after construction, was the
marketing of those units different than that used to bring members on board
earlier in the process? Do you think a change in the focus or style of
marketing is beneficial once the transition from design/development to
construction and completion has been made?

 

Thanks,

Karen Hoekstra

Newberry Place Cohousing

Grand Rapids, MI