Cohousing-L Mailing List: Re: Group name, Project name, Domain name

[Stuart Staniford (stuart]

Brian Baresch wrote:
> 
> Hi all. Got a question your collective wisdom can probably help with.
> 
> Our small-but-mighty group has contracted for land and is about to start a
> big marketing push for new members. Our group has been called Lawrence
> Cohousing for nearly a year. OTOH we're about to name our project, probably
> East Lawrence Commons or Delaware Street Commons (both relating to the
> land's location, obviously). We're also about to get a domain name for our
> Website.
> 
> At an informal meeting last night we couldn't agree whether the Web domain
> should reflect the established group name or the eventual project name.
> (Most versions of the relevant names are available.) That led to a possibly
> bigger question: Do we market ourselves with just the project name, the
> established name plus the project name ("Lawrence Cohousing Community
> developing Delaware Street Commons"), or something else completely?

I think you should settle on a single brand and push that in all your
communications.  If you use two different brands, it's confusing and you'll
waste time explaining the situation.

If you are going to finally end up with the project name, you should
probably make a conscious effort to rebrand yourselves, and all stick to
the new name.  IMO.  YMMV.

Stuart.

-- 
Stuart Staniford  ---  President  ---  Silicon Defense
                   stuart [at] silicondefense.com
(707) 445-4355                     (707) 445-4222 (FAX)