Cohousing-L Mailing List: Re: Group name, Project name, Domain name

[Fred H Olson (fholson]

WRT changing names, using two names...
On Fri, 1 Sep 2000, Stuart Staniford stuart [at] silicondefense.com wrote:

> 
> I think you should settle on a single brand and push that in all your
> communications.  If you use two different brands, it's confusing and you'll
> waste time explaining the situation.
> 
> If you are going to finally end up with the project name, you should
> probably make a conscious effort to rebrand yourselves, and all stick to
> the new name.  IMO.  YMMV.

I agree.  You might want to state "formerly Old Name" fairly
prominently for a while after the change and have it in a less prominent
place later (on your web site for example) to reduce the confusion.

It's one of those unfortunate facts of nature that you need a name
before it's possible to choose the best name.

Fred

--
Fred H. Olson  fholson [at] cohousing.org    Minneapolis,MN   55411
(612)588-9532  Amateur radio: WB0YQM          List manager of:
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