Cohousing-L Mailing List: Group name, Project name, Domain name

[Brian Baresch (baresch]

Hi all. Got a question your collective wisdom can probably help with.

Our small-but-mighty group has contracted for land and is about to start a
big marketing push for new members. Our group has been called Lawrence
Cohousing for nearly a year. OTOH we're about to name our project, probably
East Lawrence Commons or Delaware Street Commons (both relating to the
land's location, obviously). We're also about to get a domain name for our
Website.

At an informal meeting last night we couldn't agree whether the Web domain
should reflect the established group name or the eventual project name.
(Most versions of the relevant names are available.) That led to a possibly
bigger question: Do we market ourselves with just the project name, the
established name plus the project name ("Lawrence Cohousing Community
developing Delaware Street Commons"), or something else completely?

My view was that the project is our most visible face, and publicizing an
additional name would confuse non- and prospective members. Other members
sensibly argued that we're selling community, not housing, and we should
keep the established group name -- the community, as it were -- front and
center.

Anyone have thoughts, advice, rambling digressions to share?

Thanks!

Best regards,

Brian Baresch
Lawrence Cohousing
http://home.earthlink.net/~baresch/cohousing