Re: mailing lists
From: Barry Krusch (bakioa.com)
Date: Fri, 26 Jan 1996 09:47:46 -0600
Great! I've in contact with Don Lindemann of the CoHousing Network, and
we discussed coordinating a national CoHousing marketing effort. This
would involve sharing a huge database of names, sharing marketing expenses,
coordinating national co-housing public relations, etc.

Our group, Westwood CoHousing, is in the marketing phase. We are prepared
to contribute at least $500, and probably $1000 initially to get the ball
rolling. If there are 10 other groups who can join us, that gives us
$10,000 to run ads in THE NATION, MOTHER JONES, HARPER'S, etc., and to get
some PR articles for CoHousing, radio talk shows, TV, etc.

Interested parties can contact me at bak [at] ioa.com.

Let me know ASAP. We'd like to get this thing rolling within two months.

>We are planning to do a direct mail campaign at Liberty Village in Maryland
>and are interested in finding some other groups who might be interested in
>joining forces....
>
>many magazine subscription lists and catalogue mailing lists are reasonably
>priced..$85 to $100 per thousand....the problem is that many lists require a
>5,000 person minimum....We would like to target our market for each of these
>lists...(only get a particular state...or even specific counties...or zip
>codes) ....I think that this all could be financially viable if several
>cohousing groups were to go in together....
>
>the more the merrier....
>
>Jay Perry
> JPCoach [at] AOL.Com

=====================================================================
Barry Krusch
E-Mail:                  bak [at] ioa.com
IP Addr. (for Netphone): 166.82.182.120
Web Site:                http://www.automatrix.com/~bak/westwood.html
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