Cohousing-L Mailing List: Re: marketing

[Lynn Nadeau (welcome]

>#2 (more community focus)
>Comfort and Community!
>Upscale twnhm at Wild Sage Cohousing in new Holiday Neighborhood. 
>Superior finishes.... www.wildsagecohousing.org 303.449....

>Some feel that using the word "cohousing" too prominently in the ad 
>would scare away people who don't know what it is

What's to be ashamed of about comfort and community? I think the 
prominence of the word community will be good to catch the eye of 
cohousing seekers. 

I really liked an ad I saw for another community, with a headline that 
said something like
"Quick! Can  you name 30 of your neighbors? We can!" Then come join us 
etc. 

I assume we could crib the idea - it is an accurate depiction of a big 
difference, and one most people would like. I can not only "name" over 40 
neighbors, I know them, including who welcomes drop ins, who is likely to 
have coffee or baking powder, who might be lonely or need special help in 
an outage or snowstorm, who has a car or computer I could use as a back 
up, or who might car pool with me to the Food Co-op. 

One could also run two separate ads, reaching two different markets. 




Lynn Nadeau, RoseWind Cohousing
Port Townsend Washington (Victorian seaport, music, art, nature)
http://www.rosewind.org
http://www.ptguide.com
http://www.ptforpeace.info (very active peace movement here- see our 
photo)
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