Cohousing-L Mailing List: re: marketing

[Judy Hecht (judhee]

We're still in the early stage of marketing our
project but so far I've discovered that it's better to
put the cohousing term out there. I started off
suggesting to people that we not scare people off by
using the 'community' word or put out in a press
release about the cars being parked on the periphery
of the project. But what I've seen so far is that the
people who are attracted to cohousing are intrigued by
those same 'scary' things. It's the cultural creatives
that you want and they're not going to be scared off
by the term cohousing. By all means, put it out there.

Judy Hecht
CoHo Cohousing, Corvallis, OR

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