Cohousing-L Mailing List: Re: marketing

[Jeanne Goodman (GoodmanJ]

First of all, I would strongly recommend that you look into advertising on
your local NPR news station. Not only will you be able to target your more
expensive units to a traditionally more, uh, liquid audience, but also
typically a more liberal audience.

Also, I disagree that the term cohousing is now widely known. Of the
hundreds of people that I preach to about cohousing, I'd say that 2% have
heard of it before an know what it means. By using the word cohousing to
describe what we are about says to me that you are only marketing to the 2%
who already know about it.

I recommend using the terms that describe what we ARE -- neighborhood,
friends, balanced privacy, sharing, community.

Jeanne Goodman
finally getting holes in the ground of
Jamaica Plain Cohousing, Boston

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