Cohousing-L Mailing List: Re: marketing

[Fred H Olson (fholson]

On Wed, 11 Feb 2004, Jeanne Goodman wrote:

> First of all, I would strongly recommend that you look into advertising on
> your local NPR news station. Not only will you be able to target your more
> expensive units to a traditionally more, uh, liquid audience, but also
> typically a more liberal audience.
> 
> Also, I disagree that the term cohousing is now widely known. Of the
> hundreds of people that I preach to about cohousing, I'd say that 2% have
> heard of it before an know what it means. By using the word cohousing to
> describe what we are about says to me that you are only marketing to the 2%
> who already know about it.
> 
> I recommend using the terms that describe what we ARE -- neighborhood,
> friends, balanced privacy, sharing, community.

Great suggestions.  I like the "quick, can you name 30 of you neighbors?
We can....

Raines or someone on the Coho/US board , has anyone looked into 
publicizing cohousing on NPR nationally?  Would it be feasible for
groups around the country to jointly fund something?  It could
refer people to "contact you local groups via the communities list on
www.cohousing.org"  This would be aimed more at raising that 2% more than 
selling units in specific communities.

BTW most NPR stations also have monthly print magazines that carry
classifieds ads.

Fred , developing new listserv capability as
       Communications for Justice - Justcomm 
       See: http://www.mtn.org/~fholson/justcomm  (or via link below)

(Note: the above is an example of a legitimate way of posting an
"off-topic" note to cohousing-L. )

--
Fred H. Olson  Minneapolis,MN 55411        (near north Mpls)
fholson at cohousing.org   612-588-9532 (7am-10pm Cent time)
List manager of Cohousing-L & other lists   Ham radio:WB0YQM
Fred's Link Page:   http://www.cohousing.org/fholson



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