Cohousing-L Mailing List: re: marketing

[Joe Nolan (jnolan]

Sharon Villines wrote:

> I find that the number one blind spot in communities marketing themselves is
> people in other areas who will move for cohousing.
Many if not most of our members moved from other areas (quite a few from 
CA).
Ithaca being a smallish isolated college town, there's a limited local 
population to draw from.
I believe our website has been the #1 way that people have discovered 
our community. It probably pays to put some time into making a quality 
website that conveys your ideals, enthusiasm, and talks up the good 
points of your town/city/region. A good number of our residents are 
Cornell alumni who returned to Ithaca after many years away. Might be 
wise to target ads to alumni of local colleges, if you have them. One 
outreach method we have used is co-sponsoring eco-oriented talks & 
events at the local colleges.
-joe
<http://www.ecovillage.ithaca.ny.us/>



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